Q2 2024 Performance of Delivered Meal Kits and Specialty Foods Apps on Android in the UK

In the second quarter of 2024, the delivered meal kits and specialty foods category witnessed varied performance across top applications on the Android platform in the United Kingdom. Data provided by Sensor Tower offers insights into the download and user engagement trends for these apps.

HelloFresh: Meal Kit Delivery saw its downloads fluctuate, starting the quarter with approximately 5.7K downloads and peaking at 6.7K in mid-May. Weekly active users ranged from about 48K to 51K, with a slight dip in early May.

Gousto experienced a surge in downloads in mid-April, reaching up to 2K, but downloads saw a decline towards the end of the quarter, with just over 1K in late June. Weekly active users remained relatively stable, hovering around 13K to 14K, with a noticeable drop to around 12K in the final weeks of the quarter.

Green Chef: Healthy Recipes maintained a steady level of downloads, starting at 1.2K and ending the quarter with just over 500. The app's weekly active users saw a decrease from approximately 5.5K at the beginning of April to 4.3K by the end of June.

Vivino: Buy the Right Wine not only showcased consistent download figures, ranging from 743 to over 1.3K but also demonstrated a resilient revenue stream, earning between $418 and $556 weekly. Active users for Vivino showed a slight decline from 6.2K to 5.1K by the quarter's close.

Lastly, Naked Wines observed modest download numbers, starting at 108 and peaking at 199 in mid-May. However, the app did not report weekly active users data for this period.

For more detailed insights and analysis on app performance, Sensor Tower's platform offers comprehensive data and trend tracking for the mobile app market.